Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, I worked with the team at AMP to give consumers a way to turn their skincare routines into a moment of peace, setting them up to tackle every day with a fresh face.
From our social re-skin to our virtual retreat, we exceeded every single client and AMP benchmark set forth.
Artistry Studio Skin delivered an estimated 24.5MM impressions (paid + organic + influencer), resulting in over 142K engagements.
The microsite was able to drive significant engagement and got our audiences excited for the Virtual Retreat. During the campaign, we saw over 49K microsite visits and 10.9K on-site activity engagements (photo booth pics and playlist clicks).
The Virtual Retreat saw over 5K registrations and over 4K attendees over the course of the event for an attendance rate of 81% (goal 50%). Our audiences utilized the live chat to praise the new line and expressed interest in future events like these.
