Mastercard True Self World
Mastercard - True Self World - Experiential/VR
The Metaverse is a haven of self-expression—a place where players can live as their true, authentic selves. So, we created a safe space for them to do just that.
With Mastercard, we brought together digital creators from across the LGBTQIA+ community to create one of the first branded worlds in Horizon Worlds — made for the community by the community.
My Art Director, Cristian, and I made our metaverse screen debut as dancing avatars for the promo videos.
At the heart of our world was the Museum of Our Younger Selves — an emotional exhibition where we showcased different letters sharing priceless advice from across the LGBTQIA+ community.
eXPERIENCE MY LETTER
Agency – McCann
Role – Copywriter
Client – Mastercard