NYC marathon sponsor, Mastercard, helps small businesses empower their communities one mile at a time.
From grabbing a pre-run coffee to scarfing a post-run slice, the runners of New York rely on their community businesses to push them the extra mile. And come race day, those same businesses are some of the best cheerleaders the runners could ask for.
WABC NEWS INTEGRATION
local spotlights
Custom news-adjacent segments highlighting Mastercard messaging and products while showcasing businesses and their stories, like how they developed, how Mastercard has helped them, and how they're supporting NYC marathon runners.
Trailer
Print: Marathon Program
Dynamic DOOH
Jerseys
OTG IGS
Agency – McCann
Role – Copywriter
Client – Mastercard