Mastercard X MLB

Integrated Campaign

The unbeatable feeling of a home game.

The local pub owner cheering on their team, the glove in your hand, the smell of stadium food lingering long after the ninth inning.

Small businesses help create that distinct feeling.

I worked with the McCann team to cast real small business owners to represent their local teams for the 2023 Mastercard X MLB campaign. Shoutout to Denny Moe's Superstar Barber Shop, The Angry Egret, Artistry ATL, and The Whoopie Wagon for bringing their hometown flavor.

Because the feeling of home: priceless.

social

We collaborated with LA legend and Mastercard Ambassador Dave Roberts for a social video celebrating small biz owners giving Dodgers fans a taste of home, specifically James Beard Award-winning Chef Wes Avila

igs

Agency – McCann
Role – Copywriter
Client – Mastercard