senior copywriter extraordinaire
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Welch's Juicefuls

MEET NEW WELCH’S JUICEFULS.

In the beginning, we attempted to achieve the impossible—to get even MORE fruit inside Welch's Fruit Snacks. Many attempts tried and failed. But when one snack was dropped by fate into a glass of juice, it led to something even better: a snack so fruit-filled, so juice-jammed, they needed to be named Juicefuls.

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Production: Feed Me Light

Producer: Jenna Winter, Liz Chapin

Client: Welch's Fruit Snacks

Agency: AMP Agency

Creative Director: John DeGray

Copywriter: Addie Berger

Art Director: Kayla Schroter